Inventory in a spreadsheet, sales in a loose CRM, support on the salesperson's personal WhatsApp. High rework, customer response took a day.
Odoo as the single source of truth (inventory, sales, billing), official WhatsApp API on Mágica Chat, AI answering order status and n8n stitching the flows.
This case remains public in narrative-only mode while quantitative metrics and outcome claims undergo evidence review.