Inventory in a spreadsheet, sales in a loose CRM, support on the salesperson's personal WhatsApp. High rework, customer response took a day.
Odoo as the single source of truth (inventory, sales, billing), official WhatsApp API on Mágica Chat, AI answering order status and n8n stitching the flows.
Rework dropped 60%, customer response under 2 hours and one single source of truth. Management started deciding with dashboards, not spreadsheets.
“For the first time we look at the same thing. Inventory, sales and support on the same number.”